Top 5 Virtual Fitness Programs in Ireland Q4 2022

In the fourth quarter of 2022, Ireland's top virtual fitness programs demonstrated diverse trends across downloads, revenue, and active users. Here's a closer look at the performance of the top five apps, with data provided by Sensor Tower.

Fitbit: Health & Fitness showed a significant spike in weekly downloads, peaking at 59.7K in the week of December 19 and then slightly decreasing to 42.6K by the end of December. Revenue for the app fluctuated, ending the quarter on a high note with approximately $25.2K in the last week of December. Active users saw a varied trend, starting at 110.8K and ending at 112.2K.

Strava: Run, Bike, Hike experienced a mixed quarter with weekly revenue peaking at $12.8K at the end of September and then stabilizing around $10.1K by the end of December. Downloads were relatively stable, with a slight increase to 1.5K in the last week of December. Active users began the quarter at 41.5K and ended at 41.6K.

The Body Coach Workout Planner saw a remarkable increase in revenue, reaching $20.9K in the final week of December. Downloads also increased significantly, peaking at 1.4K in the same week. Active users grew steadily from 2.8K to 4.2K throughout the quarter.

Zwift: Ride and Run maintained a steady performance in revenue, hovering around $3.4K to $4.4K weekly. Downloads were fairly consistent, with a slight uptick to 158 in the last week of December. Active users showed a gradual increase, ending the quarter at 702.

Sweat: Fitness App For Women exhibited stable revenue trends, peaking at $3.7K in the last week of December. Downloads saw a notable rise to 123 in the final week. Active users experienced a slight increase, growing from 590 to 371 over the quarter.

For more detailed insights and data, visit Sensor Tower.